Bizinso is looking for a dynamic Digital Marketing Specialist who is passionate about brand marketing and promotional growth. The incumbent will be responsible for providing marketing and administrative support to the marketing team by assisting in the completion of overall in-house marketing activities.
Job title: Digital Marketing Specialist
Job Responsibilities:
- Capable of managing multiple social media platforms such as Facebook, Instagram, LinkedIn, and YouTube.
- Follow the content calendar and ensure timely publishing across multiple platforms.
- Previous experience running search and display ads for lead generation.
- Increase the number of followers, “likes,” and audiences for our digital marketing and social media campaigns.
- Knowledge of creating and managing websites in WordPress.
- Keyword tracking, research and optimization.
- On-page and Off Page SEO of all the websites and brands.
- Assist in creating and updating content on multiple platforms, including websites, social media accounts, blogs, and emails.
- Ability to conduct market research to identify the target audience’s needs, competition, and trends to help in creating marketing campaigns.
- Use tools such as Google Analytics and others to monitor, report, and analyze results in order to improve performance.
- Assist in the planning and execution of marketing and promotional events such as conferences, exhibitions, and trade shows.
- Present findings, statistics, and insights in graphic, written, or verbal presentations and reports.
Experience required:
- 2 years of experience in a high-performance organization, B2B Technology company, or SaaS product.
- Experience driving successful end-to-end SEO campaigns.
- Well-versed in Search Marketing with hands-on experience in Keyword research, Campaign programming, and optimization.
- Excellent communication skills Proficient in writing and speaking with impact.
- Adapt short-form content, create platform-specific content
- A keen eye for design and analytics is an added advantage
- Excellent organizational, time management, and project management abilities.
- Strong technical skills, particularly in Microsoft Office applications, digital marketing software, and social media platforms. Meticulous attention to detail and the ability to work under pressure.
Behavioural Aspects:
- Ability to work independently and in teams
- Excellent Collaborator
- Clarity of thought
- Ideate new possibilities, innovate solutions and execute without fail
Education:
- A bachelor’s degree in marketing, sales, business or another relevant field
- Completed a marketing internship, training, or courses (preferred)
- Earned certification in digital marketing, email marketing, or content writing